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By Sandy | Published: March 25, 2013
Since the 1990’s, there have been companies on the internet that will give you guaranteed SEO services that are going to help your rankings to soar. They promise you that your traffic is going to start to multiply and before you know it, you are going to be at the top of search engine placement in your field.
But have you ever wondered how this guaranteed SEO ranking works? If there was a proven formula that will blast a person up in ranks instantly, wouldn’t everyone be doing it? As with most things in life, if it is too good to be true, you can almost bet there is a scam that is in the works beneath it.
The unfortunate truth is that the companies that provide guaranteed SEO services tend to be shady at best. Many use things like automated link exchanges and web submissions in an effort to boost your ranking. The unfortunate truth is that they haven’t worked in quite some time, especially as search engines evolved to improve their quality.
In fact, most search engines have a warning about these promises that are being made. They note that there is no company that has special bonds with the search engines and as a rule there is no way to guarantee top results in any search engine ranking.
Another problem is that you can have 100 people pull the same search and end up with 100 different companies in the #1 spot. This can be due to where they are located regionally, what their personalized results are. In fact, there are quite a few different factors that impact each search that we do and that is why rankings are impossible to guarantee.
There is something else you need to understand when you are looking into guaranteed SEO services. That is even if you can get a boost in rankings, it doesn’t increase the amount of traffic you receive. While the number one spot will likely give some power, but quality and usefulness to others will also be essential.
As you can see, there is no way to provide a guaranteed SEO ranking because the algorithms and personalized settings for each individual changes. Because of this, when you are in need of improving the results your website has, it will be a better idea to focus on companies who will give you a guarantee that they will deliver the best services that they can. This means giving you the best content and tools possible that can help with your success, because the quality of service that they are willing to provide to you, is something they can guarantee.
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By Sandy | Published: February 14, 2013
One of the great buzzwords if you have been looking to get traffic to your websites with SEO just recently is social media. Yet most people haven’t really considered what that means or whether or not the time and effort that social media strategy takes to implement is even worth the bother.
The fact is that in certain cases the effect of social media on SEO can be huge. This is especially the case with very popular news stories that suddenly get picked up by users of big social media websites like Facebook or Twitter and go viral. It is how to get a post on a social site like Facebook to go viral that occupies the minds of many people, because the influx of links that this can cause almost overnight to a website can be huge.
There are two big effects that arise from this:
1/ Traffic -:
The traffic that can be generated from viral social media campaigns can be huge, and even without considering other SEO factors can be significant enough to on their own justify spending time on creating and implementing the campaigns.
One thing that is worth bearing in mind with this however is that whilst this can create significant amounts of traffic, it is also the case that often times this traffic deluge is short lived. This means that you need to capitalize very quickly on that traffic and make sure that the conversion strategies that you have in place on your website are able to best take advantage of them.
2/ Links -:
A viral campaign that succeeds may create a traffic deluge in the short term from people clicking through from the links on Facebook, Twitter or any of the literally hundreds of other big social media websites. But longer term it also has the effect of creating links back to your website.
In Google’s eyes, this validates your websites content as authoritative because so many different social media accounts are linking back to your own.
This can have longer term beneficial effects both in terms of the specific content that people are linking too, and in terms of the whole domains authority.
The more links your web domain gets the higher the authority of that site in the search engines eyes and the higher all of your content will rank in the future.
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By Sandy | Published: February 13, 2013
The term “SEO” stands for “search engine optimization,” and while it might seem like a simple straightforward thing to get your results up on a search engine near the top, or even on the first page, it often isn’t.
Anyone trying to do SEO will tell you this. It takes a lot of hard work, and in some cases, months and months of building up resources. On the other hand, it’s well worth the effort, and there are plenty of things you can do to lessen the effort and time required.
First, it’s important to have a good distribution of keywords relevant to your particular site and business online. It’s also important to pick keywords that fill a niche, and that aren’t too used by other big names. If you pick something like “android,” for example, you’ll have several problems with SEO marketing.
For one thing, this word is so generic that the number of sites returned in general will be enormous. Also, more practical non-marketing sites are obviously going to be listed first and they will likely rule he first page of any search engine.
Additionally, very popular keywords are going to be dominated by very large corporations. So if you are very small, it’s important to not try to compete with companies that have entire departments dedicated to SEO marketing. This is a battle you can’t win, after all. Instead, it’s helpful to go with a keyword based on a niche that relates to your business niche.
If you can find one that is searched often enough to be relevant and to get you a decent amount of traffic without impinging on a major keyword that other corporations use, that is what you want.
-Using Multiple Domain Names
If you want to cover a wider area, you can register multiple domain names that are all similar. This can give you an advantage on search results for search engines. The only down side with this approach, is that making domain names that are too similar and that all contain your keywords could result in penalties as search engines seek to remove spam.
One solution to this problem is to use something called an IP-funnel to make all your domains go to your main production site. This approach will ensure that search engines won’t penalize you for multiple listings. When it comes to SEO, you certainly want to take any advantage you can get since traffic often means sales.
By Sandy | Published: February 9, 2013
Internet-savvy individuals are making a name for themselves every day online by creating small companies that offer link building and SEO solutions to other sites and companies, increasing their online presence with link building and articles that bring traffic to their Web sites and raise their profits.
Recently, these companies have encountered problems as big-name search engine sites like Google have targeted major SEO strategies, downgrading sites in their rankings that use a certain number of keywords in their content or have links that lead to content deemed as poor.
Those who make a living by creating SEO content and backlinks must now come up with new ways to provide their customers with increased traffic and new customers without violating these updated guidelines. In order to do so, they must consider not only quantity, but quality as well.
Small Internet companies or even individuals that specialize in link building and SEO content face new challenges every day, but the focal point of their work must remain on customer satisfaction. The amount of content or links that they create is not as important to the customer as much as the quality of the work and the results that it yields.
A SEO content writer may write ten articles for a site, but if they contain nothing but awkwardly-phrased keywords and repeat content, not only will this cause the site to be hit by Google Penguin, but it does nothing to bring new customers to the site. The same is true of link building: creating thirty or forty links to meet a client’s goal will not do any good if they are created on sites that don’t see any traffic or are unrelated to the product or service that the client is trying to promote.
It is not enough to simply create links or content; they must create interest, increase Web site traffic, and improve the brand image of the client for them to be deemed successful. If the work completed does none of this, it does not help the entrepreneur’s business at all either, as most of their clients are gained by referrals and reviews online.
A successful link building company or individual not only understands the importance of relevancy in their links, but the placement of them as well. It will do a company no good to have links to their site on blogs or other sites where their target audience will never encounter them. For example, a company can scatter fifty links about a new e-book that they are trying to promote, but if these links are not on sites that discuss this kind of topic, what are the chances that the readers who are there will click it? One strategy that has proven successful is to build links on niche blogs.
A blog that has a moderate number of readers that are fiercely loyal to it can generate a great deal of interest in relevant content. For example, a company that is creating links for new digital art software can create a great deal of traffic by creating links in the comment sections of niche blogs devoted to computer animation. This is much more effective than scattering links on social media sites and then promoting them repeatedly with little result.
SEO content writers and link builders are facing new challenges every day, but they must learn how to focus on the bottom line for their clients, which means relevant link building and quality SEO content that brings traffic and profit to their sites.
A focus on quality will mean less worrying about Google’s next downgrading strategy and happier clients overall. Rankings and numbers are becoming less important to companies as they shift their attention to results and whether those they have hired to create content and links for them have managed to bring their company into the Internet spotlight.
By Sandy | Published: February 3, 2013
In a fast-paced, cutthroat industry, it doesn’t pay to reinvent the wheel
Starting your own in-house operated SEO campaign is a tempting prospect—it always feels good to have creative control. However, when you look at the time, money, man-power and other resources required to create an effective SEO for your product, the choice may not be as easy. There is a reason a majority of the largest companies in the world trust their SEO campaigns and operations to other firms. Here are some things to consider before you attempt to create your own SEO operation.
1. Results
You know you want good results, but do you know exactly what that means when it comes to your SEO campaign? If you go with an in-house service there will be little you can do to truly benchmark the results of your campaign with those of your competitors. Hiring an established and respected company to take care of your SEO means you’ll work with experts in the industry that can help you create a realistic campaign that can deliver the results you’re paying for without the all of the down-time creating your own in-house service would require.
2. Competition
Regardless of what your business is, you know that discoverability is important to help you stand out from your competitors. The sooner you start your campaign and create your online presence, the sooner you can ensure your market won’t be encroached upon by other companies in your industry. Starting your own in-house SEO operation seems tempting, but there is a reason a majority of small and large companies outsource: it’s significantly more efficient. Efficient SEO firms can help you understand what your competition is doing, and how you can compete effectively online.
3. ROI
The best rate of return you can expect from SEO is from an established company that you can hold accountable for your campaign. The math is simple: even if you hire an ‘expert’, it will take that individual more time to start your campaign than an already functioning company. You will have no new employees to train, no additional hardware expenses, and no start-up delays in getting your SEO campaign online and working for you. If your company is small, take some time with your personal budgeting software and see how much you really have to invest for SEO. Chances are you won’t have much, so instead of spending most of your budget on just hiring a new employee and buying new hardware, use your money to get your campaign started now. You’ll see your investment pay off sooner and better, while not wasting any of your company’s resources.
4. Training and Expertise
As was previously mentioned, if you want to get noticed as quickly as possible for the least amount of money, go with the team that is already doing exactly what you want. SEO companies have already invested the time and resources into training an entire team of people to work efficiently, as well as establishing a web of contacts that are an essential ingredient for any link-building campaign. It would take one person weeks to start what an established company can do on day one. Creating an entire team would take even longer, as all the hiring would need to take place, training done, and finally the implementation even without any hiccups would take weeks. SEO companies can recruit talent that is the best in the industry and require virtually no training.
5. Focus
Your company does something very well, that’s why you’re in business. Hiring contractors to do work they specialize in allows you to continue to do the work you specialize in, and the more you can focus on what it is you do best the better. Don’t take time and resources away from aspects of your company that need them to function the way they’re supposed to. SEO Companies focus on doing a job and doing it well, it’s what they were set up for, and what they’re most efficient at, so let them do their job so you can do yours.
Aimee Watts is a staff writer for Mobile Moo. She has spent ten years telecommuting full-time, and loves spreading tips and advice for fellow work-at-home parents. She loves gadgets, new ideas, and skiing with her two favorite people: her husband and teenage son. They live in Evergreen, Colorado.
By Sandy | Published: January 16, 2013
Late last year at Pubcon, Internet giant Google premiered a new feature for disavowing links. While this might cause a panic for some SEO users, there are actually several reasons that this might be good news. While some users are already removing their links, experts are assuring the Web at large that, if used the right way, this tool could actually be beneficial. However, it is important that individual users understand how to use it, who should use it, and when to avoid its use.
Not everyone should run off and start using this tool right away, especially if they aren’t even sure what it’s used for. In fact, there are only a few select groups of people who should even use the tool, such as those users who have already received warnings from Google in their Webmaster Tools about bad links.
The disavow tool might be a perfect solution in order to get rid of bad links that you haven’t been able to delete in the past. In addition, if you’ve already been hit with a manual penalization and you’re quite certain that it’s link based, then using the disavow tool might be something you want to consider in order to get those bad links removed.
Users who have been trying to repair certain bad links or penalties that they have already received for a long period of time can also use the disavow tool in order to clean up their links so that they do not negatively impact their accounts.
The disavow tool is also a great alternative to Google Penguin. Users who have seen their traffic drop since April of last year have probably already been hit by Penguin, especially if they have been assertive with their link building. While it’s possible to fix or alter those links with different kinds of anchor text, if you’re still having issues with Penguin hitting your site, then the disavow tool might be something to consider using.
Remember that Penguin updates are rarely announced and difficult to recover from, so the disavow tool is not a quick or permanent fix. If you believe that you’re being targeted for negative SEO or that someone has sabotaged your site this way, then the disavow tool might be able to help as well. However, since many users who think they’re being targeted actually have other issues with SEO, so before you try and use the tool for this reason, make sure that you’re using it to try and fix that particular problem.
It can be difficult to target exactly which links are bad and which ones you should keep, and if your site has never been penalized for bad links, it’s going to raise some flags at Google if you submit a ton of links to disavowed all at once. In reality, you should only be using this tool for links that you know for sure are bad or if you’ve recently been hit by Penguin.
In that case, you can then use the disavow tool so that you can focus only on those links that you know are suspect. Overall, the new Google disavow tool can be a boon to users who have had problems with specific links in the past, but should not be utilized by every user with SEO issues until they know for sure that the tool can help them with their specific problem.
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