SEO stands for search engine optimization. Off-Page SEO means those pages that are not directly part of your website design. An example of this is your businesses FaceBook page where you post and others can go back and forth to your webpage and Facebook site.
Why Are Off-Page SEO Posts Important? -:
One of the keys to gaining placement on any search engine is having tons of information that relates to your products or services. Your blog should discuss the latest innovations in services in your industry or the newest product pros and cons. On FaceBook, you might add discussions about some newspaper article that talks about your type of business. On Twitter, you could add news about one of your employee’s birthdays or even a note about your suppliers. All of these are off-page SEO techniques. Spiders love these!
Off-Page SEO Techniques That Feed the Spiders -:
One of the best off-page SEO techniques that are underused by SEO services and websites includes eBooks and white papers. While you may not be able to write an eBook on your own, there are places that specialize in writing everything that you could possibly want for your site.
Nearly every website has a link to FaceBook, Twitter and LinkedIn. However, there are a lot of social media sites that are for specific business types or interests. Google “social media List” and find some of the less well known. The main key is to participate at least three times a week on every social site you list on your webpage.
Business Reviews are a great way to get activity links to your site. You can review a product that you offer your customers on your supplier’s site or on business review sites like RateItAll or STylefeeder. Be sure to submit your website URL to your local online Yellow Pages or other business directories that are free.
No matter which off-page SEO strategy you include to boost your place on the search engines, you need to make sure that they are kept up-to-date and new postings occur at least three times a week.