You must have come across several SEO service providers on the internet claiming unbelievable traffic volumes for your business. However it is not prudent to believe and trust all such claims for a variety of reasons. In fact you should stay clear of scams that promise unbelievable results as the methods employed may not be completely legal and acceptable to search engines.
Reasons why SEO Services Claims are not Quite Accurate
There are a host of factors that play when it comes to search engine ratings despite all kinds of SEO and SEM services which you may have hired. Most of these factors cannot be controlled or predicted.
• The pattern of search terms cannot be predicted as they vary depending upon several cultural and local factors. What is effective in Europe may be completely out of synch in China.
• The SERP rating is not a direct measure of the actual success of your website. Any reliable SEO service provider will explain the difference to you while the scams will mislead you into believing this. The actual performance of your site will depend on a combination of both off page as well as on page optimization.
• The results of SEO and SEM services are temporary as the search patterns are very dynamic. Thus the results will vary over a short period of time and the predictions may not hold good after a few days of adopting the optimization methods. A reputed and reliable SEO and SEM service provider will undertake this as an ongoing process rather than a onetime measure.
• The search engines constantly update their algorithms in an effort to provide organic results for the search terms and avoid black hat techniques. Thus it is difficult to accurately predict the effects of any one measure over a period of time.
In this highly unpredictable environment of search engine ratings you best bet is to hire a SEO service provider who has the experience and expertise of providing tangible and practicable results over a period of time. Opting for fantastic claims of scamsters is certainly a poor investment for any business.