If you have a small business and want to create a Facebook Fan page for it, there are some rules and regulations that you should be aware of, as well as a few tips and tricks that will not only bring more people to your site and make them aware of your product or business, but make your Facebook experience more enjoyable and profitable overall.
One of the biggest mistake people make with their Facebook Fan page is with the cover photo. Facebook has certain rules about what phrases and certain keywords can or cannot be used in these headers, and some of the ones that aren’t allowed are things such as prices, e-mail addresses, or phrases that coax customers to “act now” or “buy here!”
Also, if you’re going to have a cover photo for your page, it can’t include Facebook elements such as “likes” or “shares,” so keep this in mind when you set up your page. Any contact info should be saved for the section of your page that lets your readers know all about your business.
Another mistake that fan page posters make is that they post too often or too little. While it’s hard to know exactly how many posts are too many, a good rule of thumb is to consider quality over quantity. Readers don’t want to be overloaded with information about your business, and they are more likely to remember what you post if your posts are full of quality information.
Being afraid to bother people with posts also keeps fan page users from posting too little and eventually, they are forgotten or unliked by their readers. In order to find that happy medium, remember that supplying your readers with informative and entertaining posts instead of filler will keep them coming back for more.
Going off topic is another mistake that some Facebook Fan Page users make. Using your page to post personal thoughts, daily happenings, and ramblings about your favorite TV show isn’t going to interest anyone, and that is best kept to a personal page. If you do want to go slightly off topic, ask yourself first—“Is this going to interest my readers or have the potential to bring me more readers?” If the answer to both of those is no, then you’re better off not posting it.
Some Facebook Fan Page users get so excited about their pages that they write blocks and blocks of text on their page without realizing how this can negatively impact their business. The pace of today’s technology is very quick, and people expect to get their information quickly and with as little text as possible. Writing huge blocks of text will probably cause your readers to scroll right on past. When you’re writing for your page, consider creating an eye-catching headline for your post and then adding a link to your page where they can read the rest or hide the rest of the text under a link.
If you’re thinking about holding contests at your Fan Page, remember that Facebook has rules about them. There are guidelines that you must follow, and they are quite strict. Overall, you cannot use any of Facebook’s features to run your contest, save for having your contestants like your page in order to register or view the contest rules, but other than that, you must run the contest outside of the site.
If you fail to follow these guidelines, your page’s activity may be suspended, so before you begin a contest, make sure that you follow Facebook’s rules. Running a Facebook Fan page can be fun and profitable, but only if you understand how to use it effectively.
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