I want to begin this article with the definition of Social Media Optimization (SMO). SMO is a specific set of methods for generating traffic on websites through social networking websites, online communities, blogs and business networking websites.
These methods exploits the customer base which target social media and business networking websites who already have and belong to groups of common interest on the website that is being promoted.
Everyone has head of Facebook and other popular social networking websites. These websites consist of platforms to interact with other people, sharing profiles and ideas and there is many more things social networking websites offer.
Here are some ways that SMO can your social media marketing campaign -:
• Running a SMO campaign does not cost money (Yay)
• SMO is a great tool for branding
• SMO aids with penetration in your target markets
• Creates RSS feeds
• SMO can performs wonders with direct marketing of your products and services and direct sales
• Micro blogging with Twitter
• You can incorporate functionality in adding third party community tools like images and videos.
• Active participation in forums and discussion groups with providing meaningful input.
The following is a list of websites, which can prove useful with Social Media Optimization – :
With marketing campaigns it is very important to measure ROI. Not unlike in SMO it is important as based on this one can allocate efforts while investing your time in sustaining the efforts.
Keep in mind the goals in computing your SMO and ROI campaign. The goals can be -:
• Brand building
• Lead generation
• Generation of direct sales
Generating direct sales, you can incorporate small software codes to detect sources of traffic while associating it with sales. Performing brand building you need to follow the depth of penetration in business and social networking websites.
Summing this up, SMO can prove to be a useful tool in generating traffic to any website if you use it effectively. The best thing about SMO campaigns is that they are free of charge but while free is great, you must understand that any SMO campaign entails dedication for generating quality leads.