If you want to achieve success in your online business then you must keep yourself updated about the latest trend in online marketing. Twitter is the best online marketing tool available today because nowadays everybody is buzzing on twitter. Thousands of new users are registering every month on twitter since it was launched in 2006. For all these reasons, twitter is the best online tool available to promote your services, business and product.
Twitter is the unique tool. Previously, business has made use of outbound techniques. This technique involves the methods of searching new customers. There are several ways to reach the customers or to make them new customers, such as television, radio, telemarketing and e-mails. Among all these methods or advertising, telemarketing and e-mail are the best techniques to reach a wide variety of customers. However, these methods are not a complete package of marketing, for example, if you are advertising about your product and sending the message to a huge mailing list, then perhaps the e-mail client will identify your message as a bulk message and your target customer will not be able to read your message.
When it’s come to TV advertising. It is good, but expensive, you can reach a wide variety of customers by TV advertising, but as you can see that most of the people change the channel while ads are coming on it.
The main component of successful twitter marketing is:
1. Build your Network:
It is very important to build your network first. Your first step should be register yourself on twitter. As per my suggestion, you should open a business branding twitter account along with the personal one, which is associated with your business brand. This reflects a very good personal and professional image, to build long-term successful relationships. You don’t need to get a following to build your network. You actually need to follow first, to do it successfully.
2. Be nice:
Twitterers won’t tolerate your bad behavior. You must be careful about it because un- following at the twitter is very easy to do. And if you are doing something wrong than your followers might get angry at you, or they can block you.
If you want to add followers in your profile then you should spend some time on searching on the twitter platform for users who can be best suitable for your niche. For example, if you’re selling the blog-related product that can then you can search for dog owners.
It is very important to engage the person who could be a potential customer with a mix of uniqueness and polish. The corporate or business twitter account should only used for communicating a business marketing approach. The personal account could be account could be an owner account or individual employee account, which communicates personal messages. Remember! These personal accounts expose your uniqueness and individuality. You should join a discussion topic and make it personal. You should actively participate in discussion and your aim is not just to advertise your brand. By using this, you will gain reputation on twitter and users will start following you. Remember! You should not spam about your brand, service or product. You can lose your potential customers because of this.
Build interest and trust with the people following you. This is really worth it, and it will establish trust. You can also share the information about your product or service with your followers.
The main secret of becoming a successful marketer is that you should be unique. I mean, you should stand out from the crowd. You can be Tweeten of your twitter page and by this way you can reveal your uniqueness. You can change your regular twitter template and then personalize it with your photo.
7. Enjoy twitter:
Twitter is made for fun. You must not forget that it is a social networking website meant to connect you with your old friends, family and relatives. In fact, your followers are also using it for fun. So don’t just use twitter only for your business purposes, enjoy twittering.