I have been receiving a lot of different calls from different companies and web page owners, but their common concern is the fact that their pages do not get ranked. But often times I can only find the product copy which is provided by the manufacturers of the product and when worst comes to worst I sometimes can only obtain the exact same copy with just a few words that are different.
It is not advisable to use the copy which is provided by the manufacturers, though this may seem to be like the best option for you, it does not actually work. You must therefore understand that by using this approach you are risking things because of the two following downside.
One, since you have been copying things and since you seem to be just like the other sites then differentiating one from the other will be hard to do. When they search it will turn out to be very hard for them because the results which would appear will be those with the same copy which you also have copied.
Altering or even using the same copy will never give out a good result because your page will never be given the chance to stand out because things are just the same. And because this is duplicate, your customers or those who are searching will never be enticed to purchase or use what you have because it is just the same as the rest. So make sure to make things stand out for you.
Don’t use the same but different copy:
This may seem to be complicated to understand, but what you must think of is that there are thousand of sites that use the same copy which you have and choose to just take out one word and change just one word from it. You must make sure that you do not follow this trend for it will never give out the results which you desire.
For the Ruby Ring:
A stunning ring does not have to be given during a special occasion only. Everyday is a special day and you can top all this by adding the cream of the crop, it may be a stunning 14 Karat gold ring which is elegantly cut and topped with a ruby. The whole thing makes the ruby stand out and its elegance gives out the shimmer of the beautiful stone.
Product descriptions like this has been proven to invite more people and tend to be more personal which makes the reader feel like the product description is talking straight and exactly to him/her.
Though this may seem to be not a duplicate, product descriptions in a personal experience mode can still suffer some trouble with search engines. Sometimes they just take the initiative to change a word or two in the copy and think that it will then be enough for it not to seem like a totally copied one.
It is recommended that you use the product copy that would be different for each item, and always remember that copies that are personalized and original will draw more visitors to your site since it will give them the chance to be curious because your copy is not just like the rest which in turn can increase your ranking in search engines.