Your web pages are the key to getting a better ranking when it comes to search engine results. And to ensure that you succeed at being on the first page of major search engine results, you have to take a closer look on the titles that you use on your web pages.
You can use different type of title formats depending on the type and kind of traffic that you want to attract. Here are some examples:
This type of title format is usually used by bloggers and news websites. “Nominate your favorite candidate” or “Fare hike sparks madness” are some examples of this format. One problem about this is that they do no good when it comes to search engine optimization since they do not have any relevant keywords in them. The title alone does not even attract much attention and does not spark any interest.
You can identify shopping titles since they contain a product name. Having a call for attention or citing benefits in the title is also attractive and can get the interest of web browsers. “Free shipping: “ASUS PC 1000 – only $300” and “ASUS PC 1000HE 10-Inch Black Netbook – 9.5 Hour Battery Life” are examples of this title format. Through these titles you are able to attract people who want to buy the product and people who are looking for more information on the product.
Information Seeker Titles
This type of format is said to be good for search engine optimization standards. This type of titles will not attract buyers but will attract people who are looking for more information on a certain or specified topic. Example of titles in this format are “How to Lose Weight in One Month” or “10 Ways to Celebrate an Anniversary”. They are good since these types of titles can attract people for a long period of time and can ensure constant traffic since people are always looking for informational “How to” articles.
So you see, good titles can make a huge difference and can affect the number of visitors and traffic that you get on your website. Here are some tips on improving your titles:
• Make sure that your titles are descriptive and it should be clear so that browsers will know what is to be expected when they check your page.
• Put a call to action or benefits on your title as much as possible.
• Put the most important information at the start of your title. This is because search engines may shorten your title in the search result pages
• If you are just a small company avoid using your brand name in your titles
• Do not use the same title on your web pages.
People judge search engine results by the web page title so if you want to add more traffic to your site, you should be able to post interesting titles to your pages.