The amount of traffic that you get to attract is what will dictate more or less the customers that will actually buy your products. The more the traffic that comes to the site, the higher the chances of getting more customers.
Companies make a lot of effort to drive traffic to their sites. There are those who spend heavily by hiring search engine optimizers while others rely on their own efforts which may include updating their websites or blogs with the right content regularly
Whichever method that you use to drive traffic, just know that it has to give guaranteed user satisfaction, and that you are in a position to make money out of it. The success of every web trafficking campaign will not be termed successful from the rankings in the search engines but from the sales that you will be able to make.
Internet trafficking has been prone to great abuse. Perhaps the search engines may be blamed to some extent for this. This is actually because the key words have dominated the criteria for the rankings.
The argument here is that keywords may not be bad, but the fact is that the system can bear great responsibility for abuse. There are crafty companies that are capitalizing solely on using crooked means to appear on top there but do not necessarily care the kind of impression that the visitor to your site will have on the company.
It is your responsibility to guard the image of the company even as you are trying to drive the traffic. You do not need traffic to your site to come and see content pages that are poorly edited, lacking relevant content and with poor design all in the name of increasing traffic. You need the traffic that is much interested in what you are offering.