The rules of link building have changed over the past few years with the death of traditional link exchanges and ad banners no longer focused on gathering up traffic that is referral based. Even more so, buying links instead of building them the old fashioned way is even more dangerous than ever which means that it may be time to learn how to build your own effective links. However, most link builders will not give away their secrets but there are some simple guidelines that would benefit you to understand.
First off before you can start to build any links you need to take a step back from the process and consider what type of links you want, if you want them to be branded or nofollow, and if you will have a large variety of landing and anchor text to place the links with. There is no set answer for any of these questions because every link building strategy needs to be built around the specific website in question, but by taking the following information seriously you should be able to carve out your own strategy.
Link placement is the first thing that you need to be aware of, because in the last couple of years Google has started to value where links are placed within content highly with those that are placed in content garnishing the highest value while those that are put in as footer links resulting in lower SEO value. With this in mind, any link profile will use every type of linking opportunity so it’s not a bad idea to include in content links and footer links so that your website does not look unnatural. Search engines also punish you for unnatural SEO efforts to make use of everything that you can.
Next you need to consider if you want to use nofollow or dofollow links but know that most of the time these end up hurting your link profile. While every website should have a healthy balance of nofollow links there are some cases where too many or too little of these types of links has led to a website getting a lower ranking. It’s a delicate balance game, but you will simply have to figure it out keeping branded links in your mind. These last two in particular should be your focus since they are a large part of the search engine algorithm when it comes to link profiles.
Keep in mind that search engines are looking for natural link building, which means that your content needs to be relevant to your website. While the days of keyword stuffing have passed, you still need to moderately use your keywords in header tags, title tags, URL structure, and content otherwise your links are going to look entirely out of place.
You also will need to look over your website to determine where the best landing pages are for each link and what anchor text should be used for the text. Using a small set of landing pages with small jeyword choices can upset a website profile online so it is actually better to spread out your links over your entire website. Keep in mind the fact that most website searches do not lead to home pages and it is easy to see why.
Finally, after getting your strategy down based on these factors, you will actually have to venture out onto the internet and look for websites that offer you the chance to source links. There are plenty of tools that you can use for this purpose including link building tools, directory submissions, blog commenting, and manual search queries.
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