Social networking through your Facebook fanpage can be a great way of increasing the number of visitors for your website. Considering the fact that this particular social networking site is being visited by millions of people, this can turn out to be a great source of repeated customers for your business.
Unfortunately in many cases people do some common mistakes that hold them back from getting the best out of their Facebook fanpage and through the process they lose the great opportunity of utilizing the power of social networking. Here I would like to include two of the common mistakes that you need to avoid if you want to see some positive results from your fanpage.
Buying fake fans cheaply from the market is a very common mistake that people often make while promoting their Facebook fanpage. Sometimes it often happens due to the unethical practices conducted by the firms that are hired to promote a fanpage.
Remember, these fake fans may give the impression that a lot of people are becoming fans to your page. However, they are not going to generate any revenue for you since at the end of the day, they are only fake accounts created to “like” fanpages to show some eye popping numbers in terms of how many fans you have.
Not being consistent is another common mistake that business owners do when they are dealing with the promotional activities at Facebook. You have to be consistent with maintaining and promoting your fanpage. Giving three updates and a status over there one day and then simply disappearing for the next one week is not going to help you to promote that page. So be active on your fanpage and promote it consistently.
There are professional online marketers available online who can help you out with promoting a Facebook fanpage. So you can hire one for your own fanpage. But make sure that they are not making the same mistakes that I have mentioned above.