Considering the statistics of approximately 90 million unique visitors making their way to YouTube every month, this can be a great place for promoting your business to get some potential customers. It is found that on average, each YouTube user spends 54 hours per month to watch videos over there. So yes, as far as online marketing is concerned, YouTube does have its own place in the cyber world to get your website/brand some valuable exposure.
Once you are done with making a video about your service, it will take no more than a few minutes to upload it at YouTube. It is to be mentioned that Google does give a lot of SEO value to the video contents and therefore if you are looking for a way to optimize your website, YouTube can be a platform to work on. Along with the video, you can also include tags, keywords and links in the description which can be another link building strategy to gain some SEO juice for your website.
You can also utilize the analytics tool that comes with YouTube- Insight, which will provide various information that are associated with your video and its visitors including abandonment rate, demographics, fast-forwards, rewind etc. This should help you out to determine which parts of your video captures most of the attention from the viewers and at which point they quit.
Now in order to gain better page ranking to get to the top of the search results, you can hire an SEO firm to promote your YouTube video. An SEO firm will try to boost the number of views for your video.
But make sure that the firm you are hiring for the task is not following any deceptive technique to boost the YouTube views as it will be an unethical practice. So do look for a firm that is reliable and does not follow any unethical marketing strategy to promote YouTube videos. You might have to study a bit about the YouTube video marketing techniques as well as the background of different SEO firms to select the right one.