It is believed that the view count on an article submission is the main way that an article marketing campaign be measured as successful or a failure. However, while many think that views are an indication of a successful directory, the truth is that a large majority of views are not reliable or simply ‘click throughs’ which means that they are only the ‘icing on the cake’ and not the true measure of success.
For this reason, it is not enough to simply publish an article on a large directory submission website in the hopes that you will garnish more views. Actual results come from taking the time to improve your overall SEO ranking improvements and any short term traffic spikes are the result of the immediate publication of articles.
Thus, while you may see a short return on an article submission, it is still not enough to counteract the effect that excellent SEO services can have on your website ranking.
There are other reasons as well that may alter your overall view count such as how long the article you submitted is (hint more people will read through shorter entries), the target audience you are writing for, and the other locations that the article may have been placed thus challenging a higher ranked article directory for keyword entries thus resulting in more page views.
If you are worried about view counts, you should know that most of the time it is more likely you will receive a larger degree of page views on a small article directory then on one such as Ezines.com . This is due to the fact that you will be competing against less articles and it is much more likely that your article will shoot to the top of the viewing list.
In other words, it is actually better to go against the grain and choose a smaller directory if you want to see your article receive the amount of page views that it really deserves.
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