One of the most common questions relating to an article marketing campaign outside of how to launch the campaign, is how can you tell if your campaign is actually working. There are four factors that play a large role in signifying if your campaign is a success and each contains several variables within themselves. The four factors are website traffic, keyword search engine ranking, backlinks, and overall Google PageRank .
Each of these indicators plays a different role in showing you how successful an article campaign may be the moment, and the measures will read differently at different times so it is important to understand the role that each play. For example, you may see your PageRank and backlinks start to rise before you actually see the keyword search engine ranking increase. You may also notice at the same time that something will drop as another element rises which is also very likely.
For this reason, it is important not to count on all variables to give an accurate reflection at one time. It can be frustrating to use only one measure to gauge your success because you may see that one factor increase and decrease multiple times every few months. This is why the more statistics you use the better picture you will see when it comes to how effective your marketing campaign really is.
This said, the overall best measure of success is how much traffic is directed to your website via the major search engines such as Yahoo, Bing, and Google. Once your article marketing campaign truly starts working you will notice that the amount of traffic y our website receives is raising on a steady basis. Keep in mind however that it does take at least three months before you will see any changes so do not be alarmed if your efforts do not seem useful for the first few months after launching your campaign.
The ultimate goal is to be the top website on Google’s search result page for your keywords, but this will take time so it is best to take a long term approach to any article marketing campaign and be prepared to be patient as you wait for results.
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