One of the great buzzwords if you have been looking to get traffic to your websites with SEO just recently is social media. Yet most people haven’t really considered what that means or whether or not the time and effort that social media strategy takes to implement is even worth the bother.
The fact is that in certain cases the effect of social media on SEO can be huge. This is especially the case with very popular news stories that suddenly get picked up by users of big social media websites like Facebook or Twitter and go viral. It is how to get a post on a social site like Facebook to go viral that occupies the minds of many people, because the influx of links that this can cause almost overnight to a website can be huge.
There are two big effects that arise from this:
1/ Traffic -:
The traffic that can be generated from viral social media campaigns can be huge, and even without considering other SEO factors can be significant enough to on their own justify spending time on creating and implementing the campaigns.
One thing that is worth bearing in mind with this however is that whilst this can create significant amounts of traffic, it is also the case that often times this traffic deluge is short lived. This means that you need to capitalize very quickly on that traffic and make sure that the conversion strategies that you have in place on your website are able to best take advantage of them.
2/ Links -:
A viral campaign that succeeds may create a traffic deluge in the short term from people clicking through from the links on Facebook, Twitter or any of the literally hundreds of other big social media websites. But longer term it also has the effect of creating links back to your website.
In Google’s eyes, this validates your websites content as authoritative because so many different social media accounts are linking back to your own.
This can have longer term beneficial effects both in terms of the specific content that people are linking too, and in terms of the whole domains authority.
The more links your web domain gets the higher the authority of that site in the search engines eyes and the higher all of your content will rank in the future.
Please check our best Social Media Packages