Twitter is all about interaction between the users. You have 140 characters to get your message across. It’s not a lot, but with a bit of effort, you can put a lot into 140 characters. Here are some tips to help you with your Twitter marketing.
Make sure you post quality –:
With Twitter, it is easy to post all day long with everything you are doing. But most people do not care if it is lunch time, if you were playing with your dog, etc. Make sure what whatever you post is truly important and people will want to know.
Communicate with others –:
Twitter is all about getting to know other people and interacting with them. You need to learn how to reply and how to re-tweet.
Don’t over promote –:
Part of Twitter marketing means posting relevant information, but not always about your specific product. Your posts can be about related products, but not your specific one all the time. For instance, you own a restaurant; instead of every post being about why they need to come to your restaurant, post about why you love certain dishes, the qualities of an ingredient, or anything else associated with restaurants and food.
Quality Followers –:
Twitter marketing is all about getting people to follow you, become aware of your product, and then come and support you. One of the first things you need to do is find the right people to follow. Going with the restaurant example, you are going to want to find people on Twitter, who are local to you. Targeting someone who lives across the country isn’t going to help you, unless you know they are coming to your area, which isn’t too likely, and they probably will be a one time only customer.
Directing Traffic –:
You can use Twitter to direct traffic to other sites you may have such as a blog or website. Post when you put up new information, and direct people to go visit. You can also do this in reverse, by putting up tools that will automatically post to your Twitter profile when you post to them.
Watch for people talking about you –:
With Twitter, people can put @YourUserName, and if you search for that, you will find all the comments people may make about you. This is a great tool, as you can then go and respond to whatever, they are saying.
Twitter marketing is all about what is going on right now. Due to the nature of it, it is almost like an instant messaging system, and people aren’t concerned about what is going on a day ago, they want to know what is happening now.