Many companies are losing out on money because they fail to see the purpose of marketing on video sites like YouTube. While creating videos, you also have to be aware of the SEO keywords that you are using to attract traffic, just as you would in online written content. These keywords will come up in a traditional search that includes those articles, photos and videos that contain all those keywords you have chosen.
Titles and descriptions are very important to any video on YouTube because this is what people will be able to see first off when looking for information pertaining to their search. Adding popular keyword fluff to your descriptions is going to result in negative ratings and possible removal of your videos from YouTube. Be aware of this beforehand and avoid it at all costs.
All professionals will recommend doing some keyword research to find out what some of the most popular keywords people are searching for in your topic. Tailor the wording of your video descriptions and written content to fit your keywords, as awkwardly placing them where you think they should go is a huge turn off for people looking for well-researched information and on topic content. It is the general rule that you should not use a keyword more than once per hundred words.
Doing more so than that is called keyword stuffing and it sounds unnatural and can get your videos and content removed from web searches. For the best results in titles, make sure that your title does not exceed 66 characters. Anything else will be shorted by the web search engine making your title look and sound funny. A description of your video should not be anything longer than three sentences.
Use at least one keyword in this description to help people find your video. If you have more information that is available about the topic you are discussing, include a link to a blog or other online content so that those that want to read more can do so. Posting a link to your website where anyone can see more information, similar information, or products will be helpful in driving diversified traffic to your website.
Tags are a great way for people to find your website, videos, and content as well. Each video you add to YouTube is allowed tags to help searchers find your video. Using short, popular words and key phrases will help people find your information. You should never include a link in the tags.
Tags will also help you show up on the YouTube side bar of related videos. Therefore, if you have similar information you can create another video for, you can increase your viewing potential by adding tags that link your other articles and videos. As everyone knows, the more views you get on a video, the higher ranking the video will be on YouTube. The higher you rank the more of an authority you are considered to be in the field. There is over 50 hours of videos uploaded to YouTube every minute. This means that your videos need to be good quality, because many of them listed are not good quality, on topic or relevant to anything.
Anyone can post on YouTube so if you are selling chili recipes, you are going to have to contend with all those home chefs, grandparents posting videos of their chili cook-off and other things that may not be remotely related but all share similar keywords. The more you share your video personally, the higher your view count will become and the more likely you can be “honored”—YouTube’s way of saying they appreciate your video by adding it to lists such as “most viewed today” and “Top Ten” which will also earn you more views. Sharing your videos via your website, email, social networking sites and telling people about them will help gain you more views.
Comments on your video are also another way to track how well you are doing and the better quality that your video is. The more comments you receive, the more likely it is that someone thought your video was higher quality than another similar video. Be sure to answer questions and thank people for their comments. Everyone loves to be appreciated and it is often a simple way to earn more views on future and past videos by saying thank you to a viewer and letting them know their viewing is appreciated.