SEO is a huge term in Internet marketing that you must learn in order to take advantage of article directories and their power. SEO stands for search engine optimization and keywords are a major part of the process.
Using keywords throughout an article is essential to the success of the article marketing campaign. The more relevant the keywords, the better the article will be fit into certain niches which mean it could be published more often on websites and blogs.
These keywords need to be researched for the most effective campaign. In addition, each article directory will have its own set of keyword guidelines that will need to be followed. All of these rules and regulations can be difficult to keep track of which is often why professionals work with an article marketer to achieve their promotion goals.
The Keyword and the Resource Box -:
Keywords should not only be included in the main body and title of the article being used within a directory for marketing, it should also be effectively used as the anchor text in the resource box. There is an art to writing a resource box that covert to clickthrus well and that is another reason why article marketers are so hot today.