Most people think that once they get the client and complete the task there role as a virtual assistant is complete. However, in fact this is only the beginning of building a successful client list and your future work relationship with said client, because follow-up tasks are just as important as the initial task that you perform. Follow-up checks are not only where you check in on your client, but also when you get a unique chance to offer customer service beyond the norm and possibly secure repeat business.
In fact, if it seems as if you do not have many repeat clients follow- up may be the only task that you need to incorporate into your business model. In many CRM market surveys companies responded that if they hear from a business they are more likely to remember the business. The same is probably true in your personal life as well.
For instance, think of the last time you had your home rugs cleaned or had your windows replaced. Do you remember who did the service for you? Since this is something people only do every few years it may be likely that you forget. However, if one of those services sends you notices and flyers in the mail you likely do remember and maybe have even made use of their services once again. This is why follow-up is so important regardless of what type of field or industry you are involved with.
Therefore, a month or so after your last interaction with a client it is nice to send out a follow up email that checks in with the client to see how their business is running and if they need any additional aid. For the clients that do not need aid at the time, it will a nice sentiment and make them feel as if you really have their best interests at heart. For the clients that may have a task, it will remind them of your existence and possibly motivate them to reply back with a new job.