Links help improve your visibility and popularity, and in turn, helps in taking your website to the next level. If all your global sites have inferior quality links, content that is duplicate and repetitive, and the links are placed in subdirectories; then Google’s Panda update will probably cause you some ups and downs. All your efforts toward updating will not be in vain. You will be able to sort this mess out. This article will provide some guidelines to help you wade through all the clutter.
Assess Your Weaknesses : –
Remember that search engine optimization and web promotion is just not a kind of business campaign, but is a science and needs a scientific approach and calculated solution. The SEO expert has to identify the traffic loss of your website country wide. Your site may be trailing behind for various reasons that you may not even be aware of. Presumably, your website may lose ranks if the SEO professionals have not customized your website. All businesses cannot have the same marketing plan, designing, application, and strategies. Websites have to be made specific to the business, its application, and in which country it operates.
Panda’s importance lies in how it views the contents and links, especially same type of content or duplication, and low quality links. You need to have a thorough understanding of your global sites, and this will enable you to work out the basic problem.
Refresh Your Content :-
Content plays an important role in targeting the desired audience. Content must be written fresh or it can be modified and edited. Duplicate content leads to downward positioning of your website. Positioning on the web pages can be lost not only due to poor content of your English pages but also if there is a conflict between languages for example Brazilian Portuguese verses Portugal’s Portuguese or Austrian German verses German spoken by locals in Germany.
In such circumstances de-duplication becomes obvious. Quality always supersedes quantity. The article content must be written in an attractive manner with the keywords aptly flowing. You can get help from skilled article writers who can write in simple language directly to the targeted audience. This procedure is time consuming, but it is worth.
You can achieve success by mapping the right keyword or phrase at its correct location You must also de-duplicate your URLs and reduce Google’s Ads placed within your contents. Simultaneously, use Google Webmaster Tools as these tools are great for placing your URL. Your aim must be that it must reach the targeted audience, must stand alone from all the other sites, and the searchers can easily find out.
Revive Your Link Building Strategy :-
Link building campaign management must be done to drive home the traffic and maintain the top positioning. You need professionals and experts in this field who have experience and will ensure powerful link building strategies for you. You can lose traffic from your website if you use a subdirectory structure instead of ccTLDs.
Internet uses different addresses as it is gaining popularity. It is not just dot-com, dot-org, or biz. The three letters at the end of address – com or – org are known as TLD but now new address is available by which you come to know the origin of this website and this is known as ccTLDs.
This ccTLDs structure has many advantages and will help you out. A URL address like www.example.co.us will target the right audience and take them to the correct site rather than a folder. It helps to reach the right local links of that country.
Whereas, this is not the case if you have a subdirectory structure. If in any case you have poor content or low quality links and that link reaches to one of your pages, then the effects of this will be seen on the whole site. Not only, this will have adverse effects on your UK pages but even your USA site will suffer. If you are using subdirectory structure then inform Google about it by using its Webmaster Tools.
The key to success lies in researching the keywords that show high marketing potentiality and develop a site that is user-friendly and provides relevant information. The website must have good links and bring quality traffic and reach the optimum level.