When it comes to SEO services, there are two types of tactics that you can employ to boost the web traffic and search ranking that your website receives, black hat and white hat SEO tactics. As you may have guessed, white hat SEO tactics are those that are commonly accepted to be ethical ways to boost your search ranking while black hat SEO tactics are those that are thought to be not only unethical but also dirty tactics.
If you want to build trust in your website and receive a search ranking that cannot be revoked by search engines you should make it your aim to only use white hat SEO tactics. With popular websites such as Google beginning to ban websites from their search results that utilize unethical SEO services it is very important to make sure that you use only suitable tactics. Most of the time you can tell what SEO methods fall into each category based on the feeling that you get while hiring people to perform SEO or when performing the tactics yourself.
The easiest way to get an idea of what black hat SEO tactics to avoid is to take a quick glimpse at a few of the most popular black hat techniques. Tactics that you should avoid for their dirty connotations include keyword stuffing, spamming websites, spamming forums with your website URL that are not related to the topic of discussion, and web design that involves hiding keywords behind invisible text.
The problem with each of these black hat SEO tactics is that not only can you get banned for using these techniques or receive a lower search ranking, but browsers can usually see what you are up to and thus you lose authority as a web source of web business as well. Both of these results can cause you to lose customers and potential browsers who may be excellent clients, so it is best just to avoid any of these methods all together.
On the other hand, these tactics have white hat alternatives that can make them very effective for boosting web presence and web authority. For example, careful keyword placement that highlights your topic but does not read grammatically awkwardly will help boost your search rankings. Plus, since this requires creating more content browsers will turn to your website for valuable information which will keep them returning increasing your chances of a sale.
Forums and emails can also be a great way to increase your web presence online and are great SEO tools, but only when used in forum areas that are related to your industry and with comments that relate to your product. Once again, contributing to industry chatter will also help build your authority on the web and will increase the amount of people who are positively encouraged to check out your website to see what you have to offer.