Most people think that article marketing is as simple as creating an article and submitting it to a directory. However, if it were this easy more people would have highly ranked websites than they do.
In fact, the reason why you may have created thousands of articles and are still looking to boost your overall site rankings may be that you are falling prey to one of the top three common mistakes.
The top 5 most common mistakes in article writing -:
This heading is the perfect example of the top mistake that writers make, placing their keyword at the end of the title. Placing the keyword phrase at the beginning of a title ensures that the search engine spiders will be able to find it. Thus, it is important to make sure that the keyword phrase always lands within the first three words of the title or risk burying it away from spiders.
Pitching your idea upfront -:
Many people think that their product or sales target should be introduced immediately in the introduction of an article. However, during the beginning of your article readers do not yet know if they can trust you or if you have anything new to offer them.
Thus, it is best to start your article with something of substance that will lead naturally into your product instead. Once they trust your information they are ten times more likely to trust your product or service.
Using the keyword phase too late -:
At the same time that you need to use your keyword phrase first in a title and information in your intro, you also want to make sure that you include your keyword phrase quickly in the introduction. This is because you want the search engines to correctly pick up the content that is contained in your article so that it is correctly listed.
The general rule of thumb is to place your phrase within the first 100 characters of your article give or take a few words to make the sentence user friendly.