Internet-savvy individuals are making a name for themselves every day online by creating small companies that offer link building and SEO solutions to other sites and companies, increasing their online presence with link building and articles that bring traffic to their Web sites and raise their profits.
Recently, these companies have encountered problems as big-name search engine sites like Google have targeted major SEO strategies, downgrading sites in their rankings that use a certain number of keywords in their content or have links that lead to content deemed as poor.
Those who make a living by creating SEO content and backlinks must now come up with new ways to provide their customers with increased traffic and new customers without violating these updated guidelines. In order to do so, they must consider not only quantity, but quality as well.
Small Internet companies or even individuals that specialize in link building and SEO content face new challenges every day, but the focal point of their work must remain on customer satisfaction. The amount of content or links that they create is not as important to the customer as much as the quality of the work and the results that it yields.
A SEO content writer may write ten articles for a site, but if they contain nothing but awkwardly-phrased keywords and repeat content, not only will this cause the site to be hit by Google Penguin, but it does nothing to bring new customers to the site. The same is true of link building: creating thirty or forty links to meet a client’s goal will not do any good if they are created on sites that don’t see any traffic or are unrelated to the product or service that the client is trying to promote.
It is not enough to simply create links or content; they must create interest, increase Web site traffic, and improve the brand image of the client for them to be deemed successful. If the work completed does none of this, it does not help the entrepreneur’s business at all either, as most of their clients are gained by referrals and reviews online.
A successful link building company or individual not only understands the importance of relevancy in their links, but the placement of them as well. It will do a company no good to have links to their site on blogs or other sites where their target audience will never encounter them. For example, a company can scatter fifty links about a new e-book that they are trying to promote, but if these links are not on sites that discuss this kind of topic, what are the chances that the readers who are there will click it? One strategy that has proven successful is to build links on niche blogs.
A blog that has a moderate number of readers that are fiercely loyal to it can generate a great deal of interest in relevant content. For example, a company that is creating links for new digital art software can create a great deal of traffic by creating links in the comment sections of niche blogs devoted to computer animation. This is much more effective than scattering links on social media sites and then promoting them repeatedly with little result.
SEO content writers and link builders are facing new challenges every day, but they must learn how to focus on the bottom line for their clients, which means relevant link building and quality SEO content that brings traffic and profit to their sites.
A focus on quality will mean less worrying about Google’s next downgrading strategy and happier clients overall. Rankings and numbers are becoming less important to companies as they shift their attention to results and whether those they have hired to create content and links for them have managed to bring their company into the Internet spotlight.