Facebook is the largest social network available to anyone worldwide. Therefore, it makes sense that any business, no matter how large or small, would want to take advantage of having such a large potential following and business.
Marketing on Facebook is a lot simpler than it looks; you can buy an ad to place right on the sidebars, you can have all your friends and family like your page so that your business will show on their page. Regardless of how many followers you can gather from friends and family, you will not gain much more of a following if you do not know how to market your Facebook page. Here are ten tips you can employ to market your Facebook page to gather likes, views, and business.
1. Give them a reason to like you- Many people will like your page because you have offered them something free. Something like a fan only raffle ticket to win a grand prize once a certain amount of fans have joined, or a free coupon for a product in your store if they like your page will often be enough to get people to join.
2. Talk about your company, not you- When you are writing under the guise of your company, people that have liked your business page are expecting to hear, see and be invited to events that pertain to your company, not the person writing the page material. It is just as easy to unlike someone as it is to like a page.
3. Don’t post too frequently- Everyone has dozens of pages they have liked, friends and family and possibly their own enterprises listed on their Facebook to contend with. Nobody is going to spend an hour wading through dozens of posts from one company just to tell their great aunt happy birthday on her wall. Posting too frequently will either get you an unlike or hidden so that you no longer show on their wall, their friend’s wall or any other link you had through that person.
4. Engage fans with questions- Do you like to work through a process? Is there a song on your radio as you post? Asking questions that will allow fans to become involved in your company is a great way to gain a larger following as well as learn something about the likes of your fans. The simpler the questions the more responses you are bound to get.
5. Celebrate- There are several milestone occasions that you can celebrate with your followers. If the milestone is important, gain fans, likes, and fan participation by offering a giveaway, free gift or other item that allows Facebook fans to help you celebrate.
6. Have a contest- Many people become Facebook fans because they truly like the brand, company or product that you are marketing. Having a contest between those that truly enjoy your product—all your fans—then you can gain more interest and get people to like you even more.
7. Use your fans to get fresh ideas- There is no better way to figure out what your next creation should be than to simply ask. Your fans are the ones that buy your product or service, so they should have a say in your next creation. Asking what they are interested in seeing, and taking that advice to heart is a great way to make a product that you know will sell.
8. Keep track of your marketing efforts- There is no better way than to know what is working for you and what is not. Keeping track of the things that you have tried and what worked of those things, you will be able to eliminate marketing techniques for yourself that are not making you money, building you traffic or are simply unrealistic.
9. Try a sponsored story- Sponsored stories allow you to post ads in the sidebar instead of on a feed that has potentially been blocked or hidden. When you pay for a sponsored story, even if your apps have been hidden, a fan will still receive your information in their news feed.
10. Learn the marketing tools that work for you- By now, you are probably wondering how you are ever going to understand all this marketing information and what it means to you. Successful businesses may not understand all the marketing out there, but they understand the ones that work for them. Learn your marketing tactics, what they mean for you money wise from a profit and loss standpoint and where it all comes from.