The term “SEO” stands for “search engine optimization,” and while it might seem like a simple straightforward thing to get your results up on a search engine near the top, or even on the first page, it often isn’t.
Anyone trying to do SEO will tell you this. It takes a lot of hard work, and in some cases, months and months of building up resources. On the other hand, it’s well worth the effort, and there are plenty of things you can do to lessen the effort and time required.
First, it’s important to have a good distribution of keywords relevant to your particular site and business online. It’s also important to pick keywords that fill a niche, and that aren’t too used by other big names. If you pick something like “android,” for example, you’ll have several problems with SEO marketing.
For one thing, this word is so generic that the number of sites returned in general will be enormous. Also, more practical non-marketing sites are obviously going to be listed first and they will likely rule he first page of any search engine.
Additionally, very popular keywords are going to be dominated by very large corporations. So if you are very small, it’s important to not try to compete with companies that have entire departments dedicated to SEO marketing. This is a battle you can’t win, after all. Instead, it’s helpful to go with a keyword based on a niche that relates to your business niche.
If you can find one that is searched often enough to be relevant and to get you a decent amount of traffic without impinging on a major keyword that other corporations use, that is what you want.
-Using Multiple Domain Names
If you want to cover a wider area, you can register multiple domain names that are all similar. This can give you an advantage on search results for search engines. The only down side with this approach, is that making domain names that are too similar and that all contain your keywords could result in penalties as search engines seek to remove spam.
One solution to this problem is to use something called an IP-funnel to make all your domains go to your main production site. This approach will ensure that search engines won’t penalize you for multiple listings. When it comes to SEO, you certainly want to take any advantage you can get since traffic often means sales.