When it comes to SEO or Search Engine Optimization for your website, you will find a whole lot of options on your table that can be utilized to improve your website’s visibility in the search engines. Here I would like to talk about one of the widely accepted options- Article Marketing.
As far as promoting your website is concerned, articles are a great way of communicating with your potential clients. You can explain how your service can help them to serve their interest and what are the unique features that you are offering to them etc.
However, it is important to keep in mind that when it comes to launching an article marketing campaign over the renowned articles directories like ezinearticle.com, articlebase.com etc., you have to make sure that your articles are not promoting your company or brand directly. This is something these directories simply don’t allow. All you have to do is, provide useful information to the audience that are relevant to your website so that they feel encouraged to visit your site for more information.
Now obviously the question that should come in your mind is- how should you link up your articles with your website if you are not talking about it directly in the article? Well you can actually link up your website with your articles by using the “resource box” that usually appears at the bottom of the main content.
Resource box is the area where the author can introduce himself and talk about his expertise. On top of that, here the author is allowed to put one or more links of his website which can work as a “passage” for the readers to make their way to the main website that is being promoted indirectly by the article.
There are mainly two ways you are going to be benefited from an article marketing campaign. First of all, you will be able to attract potential customers to your website when they will read your articles, and secondly the back links that you will post along with your articles will add some SEO juice to your website. Google is known to give a lot of emphasize on external back links that a particular website obtains from other sites. So through article marketing, you can get those valuable back links for your site.
Now in case you are not that confident about your own writing skills or simply don’t have the time to develop articles, it is always recommended to hire a professional writer who will be able to provide you with keyword rich, high quality articles.
Often people tend to stop investing their time and money for article marketing or simply avoid the entire option just because of the fact that they find it quite difficult and time consuming to get their articles published in the well-recognized directories as these sites tend to be quite sensitive about the quality of the articles.
But as long as you are hiring a professional article writer or a team of expert writers to take care of the task, this should not be the case. An expert writer will know what it takes to get an article published in the renowned article directories to get you the best result in terms of SEO. So do utilize their expertise to get a better outcome from your article marketing campaign. SKG Technologies offer professional content writing service that you can go for to initiate a successful article marketing campaign for your website.