For several months Google has sent out Google link removing warnings. The company staff has announced that bad links need to get removed and those publishers need to act or they will be penalized. The announcement was all in a bid to provide “more transparency” to consumers and internet users. The downside is confusion. How did we arrive at such a confusing point?
At the end of March and early April, Google provided Google link removing warnings stating that any artificial or unnatural link would need to be removed.Webmasters were receiving the warnings along with the guidelines stating what can and cannot be done regarding links. Many receiving such messages worried they were being penalized, but in truth Google was announcing that the links were bad and that action needed to be taken before a penalty was invoked.
Further announcements were made since the original send out of Google link removing warnings. This involves the Google Penguin Proof SEO concept. By late April Penguin went live, aka Google Penguin Update. The concept is meant to establish the war on spam. The Google Penguin Proof SEO tool was definitely taking action where publishers were being penalized for incorrect links.
Much of the information provided by this update seemed to go against Google’s actual rules for links. Those receiving information about a penalty were told to take the links down, but this is not always possible. In some cases links are not generated on the site, which makes it hard to remove them completely. It created more stress and confusion for webmasters. It left many feeling animosity towards Google and their most recent fight against link generation for websites. There was still the announcement from Google saying no one was penalized, but there was a chance for the rankings to start lowering.
Even though many were upset, and still are, most webmasters tried to heed the advice provided in the guidelines seeking to have the links removed through the link request tool. The trouble is Google was also wishing for good links to be removed saying it must be spam.
Things heated up throughout June with more Google link removing warnings, where Google clearly stated that these warnings could not be ignored. Angered webmasters fought back, asking yet again how they could follow Google’s demands when some links just cannot be removed.
July followed through with more upsetting announcements stating that the link warnings could be ignored now. Matt Cutts announced that those who received a message the previous day could ignore them. He even went so far as to say webmasters should not panic and that the messages about Google link removing warnings the previous day were just a further bid to offer better transparency.
Are you confused yet? You might be. For months, Google link removing warnings were sent out. Then, in one announcement Cutts says to just ignore the last batch as it was all about trying to gain transparency for all. All Google wanted was for businesses to take a look at their rankings. If the traffic started to plunge it meant the webmaster needed to address bad links, but if nothing changed it meant the site was fine.
Basically, everyone got the message about Google link removing warnings which could lead to penalty; however, it didn’t mean that all those receiving these messages were in violation. Google just wanted all webmasters to pay attention to ensure that companies using bad links get rid of them and companies that do not have the warning must not start. With all the confusion, one statement could have been made stating that Google wants to warn about bad links and will send messages to those in noncompliance…
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