One of the top article submission myths is that you should only submit articles to websites that have a reasonably high PageRank. However, this is not always true as the dynamics of a PageRank is actually much higher than they may appear. In order to understand how article submission really works, it is best to first take a step back and look at what PageRank really is.

First of all, at its core PageRank is a simple link and webpage analysis tool that was invented and is utilized by Google. A page can score between 0 to 10 although even the highest websites do not usually secure a ten which is considered perfect. It works by relying on the web democratic principle of choice by looking at how people browse, where they visit, and which websites have the most links and where those links are coming from.

The latter part of the explanation is the part that most people interpret as meaning that only websites that have a high PageRank are worth submitting for in exchange for a high link value. However, this is not always the case because although a link from a niche website with a high PageRank will mean more, it does not mean that links from smaller pages hold no value. This is due to the fact that Google looks at more than just PageRank when it assigns its value for a website.

Sometimes a page with a lower page rank will turn up higher in the Google search query and if you understand the concept of SEO then you already know that you would rather be linked to the page at the top of the list or be at the top of the list. This is because the site at the top of the query will receive more traffic and thus profit this way.

Keep in mind that regardless of where someone clicks on your resource box link, they will be directed to your website so if you keep your articles in related niches, even if they have smaller PageRanks, you will be much more likely to receive views even if it does seem against the odds.

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It comes as no surprise that generating website traffic is of key importance these days with regard to successfully promoting your company. If your website lacks traffic, it is likely you don’t get a lot of business, or at least your business is underperforming. There are a number of ways however that you can promote your website online; giving you that extra traffic you need to have a more successful business.

Youtube :-
Youtube is filled with self-promoting videos for many businesses. Some are a lot more obvious than others, but all of them are very aware of how successful promotion on Youtube can be. Depending on how well-liked your video is the traffic you generate could last for years. Youtube videos do not have to be expensive; they just have to be able to captivate and stir interest.

Forums :-
Forums can be an exceptionally good way of getting traffic to your website, although they do require a degree of constant effort. Forums users do not like direct spamming of links and products, so if you want to market yourself the right way, you should simply use a forum you enjoy using rather than joining one just to advertise yourself. Create a signature that will appear at the bottom of your posts with a subtle yet enticing link to your website. Once you start to become more well-known, it will be surprising how many hits you get as a result.

Articles :-
A lot of companies use articles related to their products to gain website traffic. The best to way go about this is to write helpful or interesting information about what you offer, and to submit your articles to article directories. There are many of these on the web, and you can have your content listed there for free. You might want to have a direct link to your website, or you might just want to just mention your company’s name somewhere within the article. Either way, if the articles are helpful and insightful, readers will feel positive enough about your company to check it out.

If you want your business to out grow and thrive, now is the best to try press releases. A press release is one great way to expand your client and customer base. It is a formal message written from an organization to a media company. This is especially intended for your organization or business to look more appealing and interesting to be included in their media publications. If you become very successful in your press release a media outlet will mention your company in their publication.

Having press releases has a lot of benefits. One benefit is the raise of awareness of your company in the public. When your website has been mentioned by a publication person will read about it, and they will be more aware about your products or services.

Another benefit that you gain out of press releases is the increase of web traffic in your website. Internet has an overwhelming information about so many sites and it as a huge advantage for your website to be recognized by a publication company.

People trust media because they increase awareness of the public, people will be more likely to look for a website that has been published a media company. Here are the top 20 best press release submission websites for your reference:

1.   PRlog.org-
This is w free press release submission website, it is a functional but simple looking website. It can give the best result to your website. They allow inbound link and the website is appropriately optimized for search engine results.

2.   Free-Press-Release.com-
The best thing about this website is the use of banners. You can create banner on your press release which can be directed to your website. This is a free website, but they also offer a paid website, which has a better ranking.

3.  OpenPR.com-
This website is from Germany and provides a free submission with distribution along with SEO benefits.

4.   PR.com-
The domain of this website is very appealing but the service is not as good as others.

5.   NewswireToday.com-
The overall design of the website is pretty good, but will experience a little difficulty in navigating the site.

6.   EcommWire.com-
This website has a low traffic, but it is good for e-commerce connected press releases.

7.   1888PressRelease.com-
This website has both good traffic and good page rank. They also allow active links.

8.   PressMethod.com-
This website gets some good traffic. They provide limited features for a free PR distribution.

9.   PR-Inside.com-
This is the only PR distribution site that is focused on Europe.

10.  I-Newswire.com-
YOu can acquire free PR distribution and search engine.

11.  24-7PressRelease.com-
THis website provides limited distribution service, but allows active links.

12.  Free-Press-Release-Center.info –
It is a very clean looking site that increases traffic level and page rank.

13.  TheOpenPress.com-
You can acquire frees PR distribution in just plain formatted releases.

14.  Merinews.com-
This website is more of an online news journal that offers free PR distribution service.

15. PRUrgent.com-
This website also provides useful advices on how to write a good press release.  This is a good looking website, but has a poor Alexa rank.

16. Press-Base.com-
If you are aiming for a top spot for a press release website and you can choose the category of your own, better go for this site.

17.  BusinessWire.com-
This website is use by larger firms to meet for SEC full disclosure requirement.

18.  PRWeb.com-
This website has a good standing when it comes to distributing local news in just a single region. T5he price of their service is ranging from $80 to $360. It will depend upon the visibility that you want to get for your website.

19.  PRNewsWire.com-
This is not an attractive website, but it is use by many journalist. There is an annual subscription price of $195.

20.  PRLeap.com-
This website can deliver reasonable result and it is nice as well as clean. Their prices start at $49 to $149. It may also depend upon the level of service that you want.

Aside from knowing the top 20 press release website, you have to know some problems you might encounter and how you can solve them immediately. Here are they:

•  Problem on skills -:
Writing a good press release is not as hard as you may think as long as you will follow certain template. If you do not have to right skills in wiring a PR, you may outsource a virtual assistant to do it for you.

•   Problem on distribution -:
Once you have finished writing a press release, you need to submit it. You can locate wide number of PR distribution sites. You can refer among the site mentioned above.

•   Problem on cost -:
There are websites that offer free PR distribution, you may choose to submit ion this sites. The only downfall of this free website is limited features for a free distribution. In this case, you may also choose PR distribution sites with annual fee. You can ensure good quality services for your website.

Link building method with the use of directory submission is one of the most affordable and existing today. Most online marketers use directory submission to build back links, it is the most common method that is used by many.For people do not have any idea about directory submission, it is a type of website submission where you will just submit your website in an online web directory instead of search engine submission.

Web directories have a lot of benefits for online marketers. It can increase the flow of back links in your website. One of the most important benefits that marketers can take advantage is popularity. Your website or brand will be known by many people by submitting your website to all web directories.

In this case, users will gain knowledge about your website and brand. The visibility of your website is all over the internet. To help you know more about web directories, here are the top 20 best free/paid web directories throughout the web:

1.  www.dmoz.org/-
It is a web directory that is being offered for free. The website started to serve online marketers since the year 1999.

2.   dir.yahoo.com/-
This website is not for free, it cost around $299 per years. It started to be seen in the web since the year 1995.

3.   www.lii.org/-
This is a free website that offers web directories to all online marketers out there. They have been in the business since 1998.

4.   www.stpt.com/directory/-
It is not a free web directory with a minimum cost of $99 per year. This web directory was started during 1995.

5.   www.business.com/-
Just like the second web directory in the list, it has a price range of $299 per year. It started in the year 1998.

6.   www.cannylink.com/-
This web directory is not for free but it cost very affordable. Web marketers should only pay $20. The web directory started during the year 1997.

7.   www.americasbest.com/-
Just like the other it only cost around $20. This website has been in the business for 12 years.

8.   www.joeant.com/-
It has fee of $40 and started in the year 2000.

9.   www.chiff.com/-
It is not a free website with a fee of $297 a year. It started serving online marketers since the year 1998.

10.  www.jayde.com/
This is a free web directory that started since the year 1996.

11.   www.skaffe.com/-
This web directory has a fee of $45 and it just started in the years 2003.

12.  www.ezilon.com/-
It is a web directory with a minimum fee of $199. It serves a lot of online marketers since the year 2002.

13.   www.mavicanet.com/-
This is a free web directory that started since the year 1999.

14.   www.botw.org/-
You have to pay for at least $299. Online marketers have been using this web directory since 1996.

15.   www.avivadirectory.com/-
It has a fee of $150 and it started recently during 2005.

16.   www.elib.org/
This web directory has a fee of $90 and started serving most online marketers for 7 years.

17.   www.directory.v7n.com/-
This web directory requires a fee of $50 and has served many online marketers for 6 years.

18.  www.rlrouse.com/
It is a web directory with a fee $50 and it has been in the business since the year 2002.

19.   www.gimpsy.com/-
A web directory with a fee of $49. It started in the year 2001.

20.   www.goguides.org/-
It has a minimum fee of $70 and started online since 2001.

All of these web directories are the best according to ILQ rating score. Before trying one of those above mentioned web directories you should know the several things that you have to look for a web directory. One is the page rank, it is the number that Google gives out to pages all over the internet, and it is being ranked according to importance from 0 to 10. The next to one to keep in mind is the quality of listings.

You should take time to click one or two of the link that is listed on their directory. If they are running a website with no page rank or in most worst cases a spam site, run away from that web directory.

There are times where a web directory has a link that you can follow that can take you to a newer submission site. You may not want to submit in a site where there are no one to update new submission. Be careful on abandoned web directories. Finding a well updated and run web dire4ctory will benefit your website in the long run. It is important to pay a little time to determine a good web directory.

Directory submissions are very important when it comes to link building which SEO’s perform. Good directories in placing your listings will ensure the quality of your back links which will therefore improve the popularity of your website while increasing your rankings within the major search engines. 

Directory submissions allow for faster appearance in major search engines -:

Google, Yahoo and other major search engines send out crawlers and spiders to search for new websites which pop up every day on the internet.  When you are utilizing directory submissions by SEO’s you can get your website listed on not only Google but other major search engines in a few days. 

Make sure the directories are acknowledged by Google -:

Directory submissions are a great way to get incoming links to your website.  It makes perfect sense to even the seasoned SEO to submit articles to respectable directories which can bring in visitors from numerous directions.

Indexing proved easy -:

If you have a new website and you want the search engines to pick up the existence of your website then there is an easier way to allow the search engines to know as compared to having to find your website through numerous links on other websites.  Directory submissions will aid your website with becoming indexed with all the internet search engines.

Directory submission should be included in your advertising and marketing strategy -:

One way linking improves your link popularity with all the search engines while increasing the rankings of your website.  You can utilize directory submissions as part of your search engine optimization and advertising strategy.  You must obtain incoming links while utilizing competitive keywords as well as rephrases.

The importance of inbound links -:

Inbound links are given more importance by major search engines when giving out rankings.  Most directories provide one way linking which is very beneficial for anyone with a website.  Directory linking can give your website the boost needed while helping with your rankings in the currently search engines which your website does exist within. 

Keyword and keyword phrasing -:

Keyword and keyword phrases which you will utilize will reflect greatly on the inbound links in helping your ranking for the keyword and keyword phrases.  Utilizing keyword and keyword phrases, you will gain the advantage needed over your competitors. 

Summary -:

Lastly, directory submissions are very important when it comes to link building offered by SEO’s.  When you list in good directories, you are automatically bringing in quality back links which will increase your link popularity as well as rankings with search engines.  Numerous SEO techniques can be utilized in conjunction with directory submissions. Talk to a SEO consultant and he or she can show you how it’s done.

Black hat SEO strategies will not go for long before they are discovered.  Being discovered by the search engines that you have illegal ways will mean your site being banned or blacklisted in a way that it will never get top rankings.

The black hat SEO strategies are being discovered daily. There are those strategies that are still being discovered by professionals in SEO, and will soon be identified by the search engines, and will eventually appear in the black list.

The following are some of the common black hat SEO techniques that ought to be avoided if you do not wish to have your site go to the black books of the search engines.

The Use of Text that is Invisible
There are those who use different color backgrounds to hide the text.  They may put text on a white background or contrasting colors. This is a common trick that has been discovered by Google and other search engines, and will lead to the banning of your site.

Stuffing Content with Keywords
There are those who stuff their content with keywords. The pages are therefore not made to look natural. The search engines will play well with the natural content, and will therefore black list the sites that have stuffed keywords content.

Use of the Doorway Pages
There are pages that are merely created for the purpose of the search engines rankings. These are the ones referred technically as the doorway pages. There are SEO firms that do doorway pages to trick the search engines. As noted earlier, this may work in the short run but will not help for long.

Use of the Cloaking Techniques
Google is notorious for tracking the content of your site periodically. It has what is called googlebot.

Googlebot is an automated robot. Its function is to visit all pages in the Google index and do analysis. You may be the kind that shows different pages to goooglebot from the one that you show to real visitors. That will definitely be discovered, and may lead to your site’s isolation by Google.

When it comes to SEO services, there are two types of tactics that you can employ to boost the web traffic and search ranking that your website receives, black hat and white hat SEO tactics.  As you may have guessed, white hat SEO tactics are those that are commonly accepted to be ethical ways to boost your search ranking while black hat SEO tactics are those that are thought to be not only unethical but also dirty tactics.

If you want to build trust in your website and receive a search ranking that cannot be revoked by search engines you should make it your aim to only use white hat SEO tactics.  With popular websites such as Google beginning to ban websites from their search results that utilize unethical SEO services it is very important to make sure that you use only suitable tactics.  Most of the time you can tell what SEO methods fall into each category based on the feeling that you get while hiring people to perform SEO or when performing the tactics yourself.

The easiest way to get an idea of what black hat SEO tactics to avoid is to take a quick glimpse at a few of the most popular black hat techniques.  Tactics that you should avoid for their dirty connotations include keyword stuffing, spamming websites, spamming forums with your website URL that are not related to the topic of discussion, and web design that involves hiding keywords behind invisible text.

The problem with each of these black hat SEO tactics is that not only can you get banned for using these techniques or receive a lower search ranking, but browsers can usually see what you are up to and thus you lose authority as a web source of web business as well.  Both of these results can cause you to lose customers and potential browsers who may be excellent clients, so it is best just to avoid any of these methods all together.

On the other hand, these tactics have white hat alternatives that can make them very effective for boosting web presence and web authority.  For example, careful keyword placement that highlights your topic but does not read grammatically awkwardly will help boost your search rankings.  Plus, since this requires creating more content browsers will turn to your website for valuable information which will keep them returning increasing your chances of a sale.

Forums and emails can also be a great way to increase your web presence online and are great SEO tools, but only when used in forum areas that are related to your industry and with comments that relate to your product.  Once again, contributing to industry chatter will also help build your authority on the web and will increase the amount of people who are positively encouraged to check out your website to see what you have to offer.

Search engine optimization (SEO) is not so complicated as long as you know the basics and that you understand what to do. With these two aspects, you can be able to get high rankings on Google and other major search engines. Here is a list of tips and highlights to help you understand SEO:

Link Building
 1. Inbound links – you get an easier chance for a high ranking when you have websites linking to your site. This is because Google considers links as votes for your website. More votes or links shows your site’s popularity and this in turn gives you a better ranking

 2. Right links – aside from the number of links, Google also looks at the quality of the links. Links from irrelevant websites will not help search engine rankings as much as links from relates websites do. Getting a link from a trusted website will also give you a boost in ranking.

 3. Link building – never stop the fight. Your competitors will still work on their links and that does not allow you to stop working on yours too.

 4. Paid links – Google consider links to your site as votes for its quality. A paid link does not show quality at all. Google’s anti-spam team has been reporting paid links and if your site gets reported, your website can be penalized.

Web Page Optimization
 5. Search engines rank single pages – optimizing a single web page for a highly relevant single keyword is much better and more relevant when it comes to search terms

 6. Google considers all pages – although the listing will only shoe one page, Google still checks on all the pages of your website. When you optimize different pages with different but related keywords then Google will also find them relevant to the searched topic and include the other pages in the rankings as well.

 7. Optimized web page content and inbound links – having both will give your website a significant boost in ranking especially if you have good inbound links.

Website Technicalities
 8. Redirects – webpage redirects are used by spamming sites that is why search engines do not like them. Redirects are interpreted as a spamming attempt. Search engines only recognize a 301 redirect and the rest are considered spam.

 9. Duplicate content – Google wants to list one piece of content in the search results. If you are found to have duplicate content, Google will only pick up one version in their search results.

Remember that as long as you do the right things in the right order, then you will be able to get the best rankings possible in Google and other major search engines.

Bloggers today are using a new tactic called Link Baiting. Link Baiting is just like link building but it comes with a twist – instead of hunting out links, you are bringing the links to you through unique and popular site content.

It’s like fishing. You publish a new page discussing a certain topic and let it loose on the web. Then, others can pick it up and links to it. So your article is the bait while the link is the catch. A unique and properly created page cab easily capture huge links on its own without requiring any effort from you.

With link baiting there are five types of pages or “hooks” that encourage links. These are News, Contrary, Attack, Resource and Humor.

A News Hook is where you can report on industry news. The report must be unique and something that no one else has caught or paid attention to. It can just be a summary of various viewpoints on a certain issue.

Contrary Hooks are posts wherein you contradict or go against what someone else says. This someone should be prominent in the industry and the issue you should be commenting on must be controversial. To generate more buzz, you can provide evidence to back up your arguments.

Attack Hooks are like contrary hooks but on a higher level. These are pages that personally attack people or debunk theories to the next level.

A Resource Hook is more on giving information and explaining it in your own words for your visitors.

Lastly, the Humor hook wherein you post jokes, funny stories or pictures in your pages and this will capture the attention of your visitors and hopefully make them link your page.

So if you are depending on link building to become an authority in the web, consider link baiting in your options. It can be a very effective way to get and build links effectively plus it can boost your reputation and brand online as well since people get to know more about you and your business through these links.

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