I want to begin this article with the definition of Social Media Optimization (SMO). SMO is a specific set of methods for generating traffic on websites through social networking websites, online communities, blogs and business networking websites.
These methods exploits the customer base which target social media and business networking websites who already have and belong to groups of common interest on the website that is being promoted.
Everyone has head of Facebook and other popular social networking websites. These websites consist of platforms to interact with other people, sharing profiles and ideas and there is many more things social networking websites offer.
Here are some ways that SMO can your social media marketing campaign -:
• Running a SMO campaign does not cost money (Yay)
• SMO is a great tool for branding
• SMO aids with penetration in your target markets
• Creates RSS feeds
• SMO can performs wonders with direct marketing of your products and services and direct sales
• Micro blogging with Twitter
• You can incorporate functionality in adding third party community tools like images and videos.
• Active participation in forums and discussion groups with providing meaningful input.
The following is a list of websites, which can prove useful with Social Media Optimization – :
• Myspace.com
• Digg.com
• Orkut.com
• Facebook.com
• Linkedin.com
• Blogger.com
• Stumbleupon.com
• Xing.com
With marketing campaigns it is very important to measure ROI. Not unlike in SMO it is important as based on this one can allocate efforts while investing your time in sustaining the efforts.
Keep in mind the goals in computing your SMO and ROI campaign. The goals can be -:
• Brand building
• Lead generation
• Generation of direct sales
Generating direct sales, you can incorporate small software codes to detect sources of traffic while associating it with sales. Performing brand building you need to follow the depth of penetration in business and social networking websites.
Summing this up, SMO can prove to be a useful tool in generating traffic to any website if you use it effectively. The best thing about SMO campaigns is that they are free of charge but while free is great, you must understand that any SMO campaign entails dedication for generating quality leads.
7 Comments
Social networking has been around us for quite a long time and now there is a change in the trends. Some of the people out there think that social networking is losing its charm. Global recession is what people point out as a reason that is degrading the popularity of the social networks. The real fact is that social networking is headed towards a different path.
Social networking is an excellent way to meet new people for a variety of purposes. Whether you are looking to make new friends, to learn more about a hobby or a culture, or to build business relationships and reach out to new clients, there is a lot that social networking has to offer
Nice post! Myspace Promotion is also my biggest earning. However, it’s not a much.
Great article post. Love the hints mentioned. Thanks for sharing.
wish I had found this blog before today. The advices in this posts are very helpful and I surely will read the other posts of this series too.Thank you for posting this. Your Blog is Bookmarked
Leads is the life source and marketing .There is some important tips in this post. We respect you at Global Matrix Leads keep up the good work.
Unfortuneatly I think some businesses see Social Media as a direct money maker.
It’s becoming somewhat of a buzz word that businesses don’t really fully understand how or why to do it, they just want to do it.
Because of that I see many businesses make misteps in launching their Social Media efforts. They don’t devote enough resources to keeping them updated and current. They just feel that creating a facebook account is enough and the rest will take care of itself.